Sports

Zika virus, recession and political collapse drown Brazil’s Olympics marketing campaign

Written by Teunis Felter

Images of Brazilian beaches, samba and soccer should by now be lighting up television sets and adorning metro stations around the world, tempting tourists to flock to Rio de Janeiro for the Olympic Games in August. But, despite the artwork being ready since February and the launch planned for last month, Brazil’s advertising campaign is gathering dust three months before the Games are due to kick off – a victim of the country’s political crisis.

http://www.firstpost.com/sports/zika-virus-recession-and-political-collapse-drown-brazils-olympics-marketing-campaign-2767114.html

About the author

Teunis Felter

Teunis Felter has over 20 years experience as an author, editor, and scientist. When not exploring outside, he enjoys reading history, researching genealogy, and civilly discussing politics.