Twitter announced a deal to stream US college sports matches, boosting its live television offerings as it tries to lure more users and revenue. Twitter will be the top streaming partner for PAC-12 Plus, a broadband network of live events produced by the dozen universities in the conference, according to the organization. At least 150 games are to be streamed on Twitter during the coming academic year. The alliance promised to raise the exposure of PAC-12 games, making the events easily available on a service many fans already use, according to PAC-12 Networks president Lydia Murphy-Stephans. A roster of school-produced events focused on Olympic sports was to include soccer, volleyball, gymnastics, baseball, ice hockey, swimming, track, tennis and water polo. Matches will continue to be streamed online at pac-12.com. The two most followed sports, basketball and US football, were not mentioned as part of the streaming partnership. Those college sports typically generate hundreds of millions of dollars in revenue from cable or television broadcast contracts.
http://phys.org/news/2016-07-twitter-stream-college-sports.html#jCp
