The health insurer Oscar launched in 2014 with $40 million in venture capital and a plan to disrupt America’s $1.8 trillion health care industry. Oscar positioned itself as a “simple, smart” alternative to stodgy industry giants — a health plan meant to live on smartphones and deliver virtual doctor visits. So this, then, is Oscar’s coming pitch: less choice of where to get care but a much better, more seamless experience once you’re getting care. It’s a theory familiar to anyone who uses Apple products or shops with Instacart. But is buying health care really like buying a computer or groceries?
http://www.vox.com/2016/7/26/12257926/oscar-health-networks-new-york
