High-profile sports figures like Brady and Harbaugh often are reluctant to join activists in the area of race, the battleground for the Ross Initiative in Sports for Equality (RISE). Founded in 2015 by Miami Dolphins owner Stephen Ross, the organization’s goal is to improve race relations and drive social progress by harnessing the power of sports. The mission is taboo to many fans, who believe race and sports are like oil and water — they don’t mix. Such fans want games to serve as an escape from real-life issues, not a reminder. They believe that athletes/coaches should refrain from unrelated comments and keep societal observations to themselves.
http://www.washingtontimes.com/news/2016/dec/28/activism-ok-long-youre-not-talking-about-race/