When Turner News acquired Bleacher Report, it did so because it needed a sports destination to accompany its live sports coverage and compete with the likes of ESPN. With 60 million unique visitors a month, the site has become one of the most popular sports destinations on the internet. Now Bleacher Report wants to step back from the stats and instead dig in on video series and documentaries that help connect the worlds most popular athletes to the culture they’re helping to shape.
https://www.recode.net/2017/4/29/15431218/bleacher-report-mtv-video-strategy
