Mercedes is targeting the mid-sized pickup at wealthy clients who like quad biking and sailing. Taking on a new segment far removed from opulent models like the S-Class sedan shows how far the world’s biggest maker of luxury vehicles is prepared to go to capture new sales. For now, it plans to stay clear of the U.S.’s competitive truck market, dominated by utilitarian vehicles like Ford Motor Co.’s $27,100 F-150. The X-Class gives Mercedes an offering that rivals BMW and Audi will unlikely match any time soon.
Mercedes Targets Wealthy With Luxury Pickup
